Start a green tradition
this X-mas

Flying Tiger wanted a Christmas campaign where they also show that they have a lot of eco-friendly products, but we could not claim eco-friendly everywhere, since they still have a lot of non-eco products. So, we created a split mechanic duo where one side of the image is eco and the other is not, and played it with both visuals and copy – because you can do both: play with consideration while unwrapping with joy. Bringing the best of both worlds together.

This was an international campaign that ran in 40 counties.