Rethink

People only care for their skin during holidays. They only protect it a couple of times a year and use low-quality sunscreens to do it. But there’s so much more to sun protection. Our skin deserves protection from the sun rays that damage it all year around, and the best care to always keep it soft and healthy. It’s time we rethink how we care for and protect our skin. And there’s no better way to do it than with NIVEA Sun. Developed by skin experts, NIVEA Sun is the only sunscreen that is more than a sunscreen. So we can care for our skin how it deserves.

We created this platform campaign for NIVEA Sun based around how people should rethink sun protection into their daily lives and all scenarios.  

Rethink sun protection.